Rausch wins award for hair care products
Kreuzlingen - Products developed by Rausch, the cosmetics company from the Swiss canton of Thurgau, were voted top in the hair care category of the Swiss Institute for Quality Tests' brand monitor. They impressed with their value for money, high quality and customer satisfaction.
(CONNECT) Hair care products developed by the cosmetics company Rausch, which is based in the St. GallenBodenseeArea, have ranked first in the hair care category of the Swiss Institute for Quality Tests (SIQT)’s brand monitor for best value for money. The products also won awards for outstanding customer satisfaction and outstanding quality, according to a statement.
These three top spots prove that consumers appreciate the high quality of the products and are willing to spend more on them than on cheaper competitor options, according to Rausch. The 135-year-old family business, which “keeps the entire value chain in Switzerland, in Kreuzlingen in the canton of Thurgau”, faces specific challenges as an established brand in the digital age.
Consumers are increasingly influenced by targeted content strategies, influencer marketing and data-driven campaigns, writes Rausch. Seals such as the SIQT quality ranking therefore provide “a valuable orientation framework for consumers in the brand jungle”, according to the statement.
SIQT conducted an online survey of 235,000 consumers to determine the most popular brands in Switzerland. The results were published in the fifth edition of its “Swiss Brand of the Year 2024/25 – Swiss Brand Monitor”, which put more than 1,200 brands from 84 product segments to the test. ce/heg