Griesser draws inspiration from the sun
Aadorf TG – Griesser, a sun protection manufacturer, has launched its new brand image, aiming to demonstrate that the company is making the change towards sustainability. The new slogan is “Inspired by the Sun”.
According to a press release from Griesser, the St.GallenBodenseeArea-based company has reworked its brand image. Along with the slogan “Inspired by the Sun”, a new logo has been created and an up-to-date corporate color has been chosen. The logo has been pared back to its essential elements, and the sun-drenched green aims to reflect Griesser’s high level of environmental awareness.
CEO Urs Neuhauser is quoted in the press release, saying: “Our new market presence represents the start of a new era for Griesser, and is based on the pioneering spirit that has characterized our rich company history.” Neuhauser adds that with its reworked brand image, the company is also creating new standards for their content and thereby creating a shift “towards an environmentally friendly and sustainable future for all.”
The manufacturer of sun protection equipment will now integrate the new design elements into all products, all staff and customer contact, and its corporate identity. This change should be completed by mid-2022, with Griesser placing great importance on efficient use of resources and costs for this.