Bühler arranges virtual interpack tradeshow
Uzwil SG – The interpack tradeshow scheduled for mid-May in Düsseldorf will not be taking place due to the coronavirus pandemic. The technology company Bühler is working on an alternative, inviting the consumer food industry to a virtual interpack tradeshow.
A press release by the company from the St.GallenBodenseeArea quotes Germar Wacker, CEO of Bühler’s Consumer Foods business, saying: “The interpack 2020, like many tradeshows around the world, has been cancelled to keep people safe and mitigate the spread of the coronavirus.” He views this as a challenge to develop “new ways of reaching out and preparing for the future. In this case […] by running events digitally and discovering the potential of virtual events.”
Bühler is making concrete preparations for establishing a virtual tradeshow, where the company will present its innovations for the consumer food industry “in a completely new, virtual format, which also allows for individual discussion” according to Wacker. Virtual presentations and online discussions are also planned. Over the next few days, Bühler will sent out an invitation for the virtual tradeshow lasting from May 11th to 15th.
Bühler writes in the press release that the format could be groundbreaking. Wacker explains: “In a world of change, perhaps we will discover that virtual tradeshows offer efficient, impressive, and modern platforms to communicate and exchange about the developments and the state-of-the-art solutions for a prosperous future of the consumer food markets.” The company will announce additional information regarding the virtual tradeshow soon.