Anifit celebrates anniversary
Appenzell - Anifit AG has been selling dog and cat food for 20 years. To mark this anniversary, the company is now taking on a new design. It also plans to continue on its growth course in future.
According to a press release by Anifit AG, the company based in the St.GallenBodenseeArea achieved growth in the double-digit range in 2020. Michel Jüstrich, President of the Administrative Board and owner, is quoted on this, saying: “Only those who have done lots right over previous years can continue to move forward in difficult times.”
The company was founded in 2001 and markets high-quality cat and dog food through direct sales. Today it is “one of the largest direct sales companies in Switzerland” according to the press release. In total, 1,200 people work as active consultants for Anifit’s products, with 70 employed full-time. Jüstrich adds: “With us, people can pursue their profession out of their passion and love for animals.”
Aside from this passion, the digital revolution is also jointly responsible for the success story of the past 20 years. This transformation is not just limited to the online shop: internal training and communication with external services are conducted digitally as well.
This means that the successful developments should continue in future too. Anifit has adopted a new design to celebrate its 20th anniversary along with a new corporate identity. However, its focus on sustainability will remain. Jüstrich explains: “We make sure that our business is environmentally-friendly and sustainable. We conduct regular checks of animal husbandry and production at our suppliers.”