Zur Rose acquires Spanish marketplace platform
Frauenfeld TG – Online pharmacy Zur Rose has acquired Promofarma, a marketplace platform that sells health products from different vendors. With the acquisition, Zur Rose aims to launch in new markets more quickly.
Zur Rose’s acquisition of Promofarma is a “significant move to strengthen European leadership”, explained the online pharmacy from the St.GallenBodenseeArea in a statement.
The marketplace platform lists more than 50,000 products from health, beauty and personal care vendors, which are sourced and shipped by pharmacies and pharmaceutical companies. Last year, it generated turnover amounting to around 19 million euros, a 50 per cent increase from 2016.
Zur Rose sees the acquisition as a chance to build its own technology expertise, but also as a “springboard for international expansion, both cross-border and country-by-country, with a capital-efficient business model”. Proforma has started its international expansion and already serves 20 countries across Europe.
"The Zur Rose Group is not just acquiring the Spanish online leader in the consumer health category, but also a platform technology that will enable us to pursue our international expansion and to roll out a new business model by partnering with pharmacies and health stores across Europe," commented Walter Oberhänsli, Zur Rose Group CEO.