HolidayCheck launches brand campaign
Bottighofen TG – The hotel evaluation platform HolidayCheck has launched a new brand campaign. Under the slogan ‘Book your thing’, the company wants to position itself as a vacationer-friendly online travel agency.
The company from the St.GallenBodenseeArea wants to emphasise two key services with its campaign ‘Book your thing’: the strong advice factor and the website’s newly designed search function. According to a HolidayCheck statement, the platform’s users receive advice from 160 trained experts, while the new search function allows them to filter for terms such as ‘yoga’ or ‘surfing’.
“The aim of our new campaign is to strengthen HolidayCheck as a booking portal and anchor ourselves firmly in the minds of travellers as a vacationer-friendly online travel agency. This requires re-positioning ourselves to put the vacationer’s individual needs front and centre,” said Stephanie Weigand, director of brand marketing at HolidayCheck.
HolidayCheck has produced a 30-second television spot for its campaign, and is even running a billboard campaign in Germany as well as activities on social networks.