Model develops packaging for Swiss wines
Weinfelden TG – The packaging manufacturer Model AG has partnered up with Swiss Wine Promotion (SWP). Within the framework of this partnership, Model has developed four shipping boxes in the colors of SWP. In this way, the visibility of Swiss wine should be increased in the mail order business.
On behalf of the Swiss Vineyards and Wine industry association (Branchenverband Schweizer Reben und Wein: BSRW), Swiss Wine Promotion is responsible for realizing marketing concepts for Swiss wines at home and abroad. The promotional agency is now joining forces with Model AG, as detailed in a press release jointly issued by the packaging solutions manufacturer based in the St.GallenBodenseeArea and SWP. Model has developed four shipping boxes in the brand colors of SWP. These boxes come in various sizes and can used to ship anywhere between two and twelves bottles of wine. With this partnership, SWP is aiming to increase the presence and visibility of Swiss wines in the mail order business.
During the development process for the boxes, Model prioritized issues related to sustainability. For this reason, the boxes are made from recycled paper. In addition to the company’s experience, expertise and local production, sustainability was one of the key factors behind SWP opting for Model, the press release explains.
“We have been developing aesthetically pleasing, high quality packaging solutions for our wine industry clients for several decades”, explains Roland Martin, Head of Sales at Model AG, in the press release. He adds: “We are delighted to agree this partnership that will generate added value for all involved and which bolsters the reputation of Swiss wine”.