Frontify closes new financing round

St.Gallen – Frontify has raised $8.3 million in a new financing round. The St.Gallen startup operates a brand management platform. Customers include Lufthansa, IBM and Vodafone.

Frontifyannounced that it has successful raised $8.3 million in a Series A financing round. The round was led by venture capital firm Blossom Capital, which has previously invested in companies such as Facebook and Uber. Its seed investors are Doodle co-founder Mike Naef, president of the Swiss ICT Investor Club Thomas Dübendorfer and Cédric Waldburger of Tenderloin Ventures.

The company’s platform helps companies manage their branding in a more consistent and efficient manner by providing all employees with access to the company’s brand portal, media library, pattern library and style guides. It also offers a tool called Workspace, which facilitates collaboration among marketing and branding teams, as well as designers and software engineers.

The latest round of funding will go towards product development and deeper expansion into the US market. Current customers include Lufthansa, IBM, Vodafone, Allianz and Deliveroo.

“We think that Frontify has fast become the go-to-brand management platform and will further establish its market-leading position over the next five years,” said Blossom Capital partner Ophelia Brown.

Founded in 2013, Frontify is based in St.Gallen.